SIMPLAB Team Visits Hitachi High-Tech Group in Japan for Knowledge Exchange

As a newly established strategic partner of Hitachi High-Tech Group, SIMPLAB's core team was invited to Japan for a three-day immersive learning journey. This visit enabled first-hand observation of Hitachi's cutting-edge manufacturing and R&D capabilities, facilitating discussions on future collaboration opportunities to further energize our evolving agency partnership.

First Stop: Naka Factory & Hiranuma Factory

On day one, the team visited Hitachi's Naka Factory in Ibaraki Prefecture – the core manufacturing base for Hitachi's precision instruments and advanced industrial equipment. The delegation thoroughly examined its lean production system for precision instrumentation.

The highly automated production lines and rigorous process controls deeply impressed the team, enhancing understanding of Hitachi's product excellence and establishing a solid foundation for accurate value communication and professional support in market promotion.

(Right) Mr. Tang Wensen, Chairman of SIMPLAB

(Left) Mr. Tang Liusi, Marketing Director of SIMPLAB

In the afternoon, the team proceeded to Hiranuma Factory, specializing in precision analytical instruments including titrators and moisture analyzers.

Through on-site observation of core manufacturing processes, the team gained profound insights into Hitachi's systematic advantages in precision engineering and standardized management, deepening appreciation for its globally renowned manufacturing philosophy.

Second Stop: Hitachi High-Tech Analytical Systems R&D Headquarters & Hitachi Group HQ

The following day featured technical exchanges at Hitachi High-Tech's Analytical Systems R&D Headquarters. Eager to explore industry frontiers, the team systematically studied Hitachi's R&D framework in analytical science, with special focus on core technological innovations and future solution roadmaps.

At Hitachi Group Headquarters – renowned for its exemplary eco-environment and global operations hub – SIMPLAB executives engaged in high-level strategic dialogues with Hitachi leadership. Building on an atmosphere of mutual trust, both parties reviewed existing collaboration outcomes while conducting multi-faceted discussions on:

Global analytical instrument market evolution

Challenges and opportunities in technological innovation

Mr. Tang Liusi, SIMPLAB Marketing Director, presented the company's development history, organizational structure, and expertise in analytical instruments. He detailed SIMPLAB's integrated marketing ecosystem featuring:

Omni-channel engagement through digital platforms

Industry event participation for brand enhancement

Systematic channel empowerment programs

Comprehensive sales network and service support system

This strategic dialogue received high recognition from Hitachi leadership. Both parties charted clear pathways for deepening mutually beneficial cooperation across multiple dimensions, solidifying the foundation for long-term partnership development.

Third Stop: Koyama Plant

Concluding the visit, the team toured the Koyama Plant in Tochigi Prefecture, manufacturing Hitachi's high-end analytical instruments and critical components.

This facility tour provided valuable insights into Hitachi's manufacturing strengths, offering essential references for future collaboration details and serving as a fitting conclusion to the Japan visit.

The intensive three-day program yielded significant outcomes. Through firsthand observation of Hitachi's world-class manufacturing facilities and innovation centers, coupled with executive-level strategic dialogues, SIMPLAB gained deep appreciation for Hitachi's globally acclaimed lean culture, uncompromising quality standards, and continuous innovation drive. More importantly, the visit identified key synergistic directions for future collaboration.

As Hitachi's new partner in China, we will leverage this visit to:

Deepen technical alignment

Optimize localized service models

Deliver more efficient and professional solutions

Ultimately supporting China's scientific research advancement and industrial upgrading initiatives.