Flow Cytometry & Veterinary Medical | Recap of Mindray Specialized Training

On August 15, the specialized product knowledge training session for Mindray, organized by SIMPLAB Southeast Yicheng, was successfully held at the Beijing Mindray Customer Service Training Center. This training aimed to continuously enhance the professional knowledge depth and market service capabilities of both new and experienced sales staff.

The company placed high importance on this training event, with branch managers and Beijing-based sales personnel participating in the full learning session. The training content was divided into two sections: veterinary medical and in vitro diagnostics, each delivered in-depth by Mindray instructors specializing in their respective fields.

The first section focused on Mindray's veterinary medical solutions. The instructor systematically introduced its product portfolio and core advantages, with emphasis on innovative concepts and measures for improving after-sales service quality. Through analysis of practical application cases, the sales team gained a deeper understanding of the technical features and application scenarios of key equipment, laying a solid knowledge foundation for subsequent market promotion and service.

The second section was led by Mr. Wang Tengfei from Mindray's IVD Product Management Department, providing an in-depth analysis of the BriCyte M Series flow cytometers. Starting from the current "domestic substitution" trend and policy environment, Mr. Wang analyzed the market opportunities. The session detailed the series' core application items, flexible configuration options tailored for both clinical and research markets, and the significant advantages of its software system in terms of usability and applicability. Abundant case studies effectively enhanced the sales team's understanding of the product's performance characteristics and market value, strengthening their professional communication and solution-oriented capabilities when engaging with customers.

This training represents an important initiative by SIMPLAB Southeast Yicheng, as a core distributor of Mindray, to continuously empower the team and enhance customer service capabilities. As the first training center in the Beijing area for the inspection channel, we will continue to deepen our strategic cooperation with Mindray, constantly optimizing the integrated online and offline training model to ensure the team accurately masters cutting-edge technologies and application solutions.

Moving forward, Southeast Yicheng will join hands with Mindray to fully support the development needs of healthcare and research users with more professional solutions and efficient service responses, jointly promoting technological advancement and service upgrades in the industry.