Hitachi, Liuyi & Boxun: SIMPLAB Training Seminar Opens New Chapter in Market Expansion

To enhance equipment selection experiences for research and healthcare users while strengthening our sales team's technical expertise on core products, SIMPLAB hosted a multi-disciplinary training seminar on February 20–21, 2025. Experts from Hitachi, Beijing Liuyi, and Shanghai Boxun conducted comprehensive product training for all sales personnel.

Hitachi Product Training

Three Hitachi specialists delivered systematic presentations on core product lines:

Mr. He Tianpeng detailed intelligent operation features of Hitachi HPLC systems for pharmaceutical analysis and food testing, emphasizing efficiency gains from multi-channel parallel detection and intelligent diagnostics.

Mr. Xie Tangguang focused on Hitachi Amino Acid Analyzers, enhancing the team's ability to precisely match client requirements through application scenario analysis

Mr. Cao Qing demonstrated UV/fluorescence spectrophotometers and AAS systems, bolstering solution design capabilities for complex needs with case studies

Through hands-on sessions, the team strengthened competencies in:

• Hitachi product integration logic

• Technical advantage application

• Client sample testing protocols

• Data analysis implementation

(2nd from right) Ms. Zhang Qiaolian, Huachen Letian Manager

This training deepened technical understanding while demonstrating our shared commitment to mutual success. The dual-track approach of theoretical framework building and practical skill development equipped the team with end-to-end service capabilities from product expertise to solution design.

(Center) Mr. Sato, Hitachi Vice Chairman

(2nd from right) Ms. Wang Xiuxin, Hitachi Beijing Manager

(Far right) Mr. Tian Lijian, Hitachi Regional Manager

(2nd from left) Mr. Tang Wensen, SIMPLAB Chairman

(Far left) Mr. Tang Liusi, SIMPLAB Marketing Manager

Accompanied by SIMPLAB management, Hitachi leadership toured company laboratories, commending our technical capabilities and localized service. Both parties reached consensus on:

Collaborative R&D initiatives

Regional market expansion

Customer service enhancement

Recognizing this exchange as a key partnership milestone, SIMPLAB will leverage channel advantages and industry expertise to accelerate scientific instrument innovation with Hitachi, building a full-industry-chain service ecosystem that maximizes user value.

Beijing Liuyi Training

Ms. Jia Tiantian, Liuyi technical expert, systematically covered:

Gel preparation techniques for electrophoresis systems

Application scenarios

Product selection criteria

Live demonstrations showcased equipment efficiency and stability, empowering the sales team to strengthen client trust.

Shanghai Boxun Training

Sales Director Mr. Liu Songting and Manager Zheng He conducted operational standards training for core laboratory equipment, reinforcing technical expertise to deliver seamless support for diverse client requirements.

Beyond product knowledge consolidation, this seminar exemplifies SIMPLAB's commitment to technology-driven service. Moving forward, we will:

✓ Strengthen partner collaboration

✓ Anchor services in client needs

✓ Expand market presence

Together, we'll drive scientific progress and industry advancement through professional excellence.